How Meeting Recordings Can Make your Sales Team More Effective

Kristina Eventov
November 23, 2021

Meeting recordings improve efficiency. They give your note-taking hand a rest and provide quick answers about what was (and wasn't) decided.

The amount of time we spend in meetings every day is striking.


In the US alone, the Bureau of Labor Statistics estimates that employees attend 62 meetings each month on average.


With so much of people’s days being devoted to meetings, leaders in almost every organization have begun looking for ways to relieve the strain meetings can put on productivity, and reap more of the benefits that real-time collaboration and meetings have to offer.


As it turns out, there’s a simple solution to this challenge: meeting recording software.


Recording live meetings can turn in-depth conversations into productivity-enhancing information assets that capture every detail exactly as it happened. It also lets you keep your focus on the goals and discussions at hand — without being distracted by taking notes.


4 Reasons Why your Sales Team should Record their Meetings


1. Have More Focused Sales Calls


What should I say next? Did I understand that detail correctly? Did I already note this down?


With all these questions running through a sales rep’s head at once, it can be hard to focus on the prospect themselves and be fully present in the sales conversation, especially as they’re trying to remember what the prospect has actually said. If reps are trying to remember and get down all the important details in the moment, the prospect will likely notice that they’re not being paid attention to, and so feel less inclined to pursue a deal with your company.


With meeting recording software, sales reps don’t have to worry about forgetting important details as there’s always the recording to fall back on. Recording sales calls means reps can stay focused on the conversation in the moment and make sure they’re using their prospect’s time as effectively as possible.


2. Improve Productivity


If you’re trying to divide your attention between taking notes and focusing on your prospect, it’s likely both areas will end up suffering – by the time you’ve noted down what your prospect’s just said, they’ve already mentioned another crucial detail that you’ve now missed. 


But even if you manage to take notes and listen to your prospect at the same time, note-taking is one of the biggest productivity killers for sales reps. 


XANT found that the average sales rep spends 7.5 minutes making notes after a call – with sales reps having up to 60 calls per day, that could mean hours of typing up notes each week.


By using a meeting recording software, you won’t just save precious time, you can also rest assured that no essential detail is truly lost or forgotten. 


Nowadays, you can also find tools that sync to your CRM, saving you hours of admin every week. All that time saved can now be spent prepping for your next sales call and getting ready to wow your next prospect. 


3. Enable Faster and More Effective Sales Coaching


There are two go-to coaching strategies for many sales leaders when it comes to upping their sales reps’ customer meetings: call shadowing and role-plays. 


Both come along with serious disadvantages. Call shadowing requires a huge time investment by the manager sitting next to their sales reps regularly to listen to their live calls without knowing if there will actually be a call providing a good coaching opportunity. On top, it can be logistically difficult in a remote setting which has become quite normal in today’s sales world.


Roleplays can be very abstract and generic and don’t reflect the daily struggles of your sales reps. 


Great coaching is personalized and hands-on.  


With meeting recordings you get detailed insights into the performance of your reps. It lets you identify individual strengths and weaknesses allowing you to provide targeted training sessions tailored to your rep’s needs. And this at any time and place.


Call recordings from your best reps’ sales calls can be used to pinpoint winning patterns that everyone can learn from. Meaning recordings not only help you as a manager provide better coaching but also encourage peer-to-peer training. 


4. Keep Your Entire Customer-Facing Team on the Same Page


According to Salesforce, 80% of buyers say the experience a company provides is as important as its products and services.


For sales organizations, this means they need to ensure smooth processes and an aligned sales force.


Meeting recordings can support you in achieving a streamlined process in two ways:

  • You can ensure that the entire customer facing team uses the same sales messaging, not confusing prospective customers with inconsistent statements.
  • Recordings of previous conversations with the same prospect allow you to get a better understanding of their needs. This is helpful if a deal gets handed over from, e.g., SDR to Account Executive or Account Executive to Customer Success, or when preparing a follow up.


Meeting recordings help you maintain a consistent sales process and keep everyone on the same page.


Get the Most of your Meetings


Recording your meetings can enhance the productivity and effectiveness of your sales organization, benefiting all stakeholders in the sales process.


  • Sales reps can better focus on their customers in the meetings and save hours of admin work every week.
  • Sales managers and trainers can provide high-impact sales coaching and training.
  • Prospective customers experience a more engaged and smooth buying process. 


Try Ciara’s Intelligent Meeting Recording Solution


A meeting recording tool is not just like another.


Ciara doesn’t just record your meetings. It is a meeting platform exclusively built for inside sales, recording, transcribing, and summarizing your conversations, and providing contextual cues live in the meeting.


In-depth meeting analytics allow you to identify key moments and winning patterns to make every meeting better than your last.


All insights you catch during your customer meetings get summarized in an intelligent deal map, giving you a holistic overview of your pipeline and allowing you to quickly identify the next step to move your deal forward. 


Ciara keeps your sales team on the same page, allows targeted sales coaching, and moves deals forward.


Try Ciara for free and start making the most of your sales meetings.