How to Set Your New Years Sales Resolutions

Sophia Obrecht
December 16, 2020

2021 is your year! Check out these tips to set the perfect New Years Sales Resolution.

We all want to grow and succeed in our careers, but finding the right goals to work towards is not always so easy. We’ve put together some important factors to keep in mind when you are setting your New Year’s Sales Resolutions for 2021. This year is your year!

Be strategic.

Set goals that you will benefit from...sounds pretty straightforward right? And yet people often set goals that fail to help them grow on a personal and professional level, often setting goals that ultimately make them unhappy.

Part of growth is pushing yourself outside of your comfort zone and this will feel uncomfortable and challenging but should lead to a greater sense of self and happiness in the end. If you think growing your LinkedIn presence and building an SDR brand over LinkedIn might actually make you unhappier in the long term, step back and think about another goal, one that will serve you both personally and professionally.

When you’re deciding on your sales goals, think back and what you did well over the past year, is there something you can build on? Or look back and think about what you struggled with or performed poorly at, is there something you can improve on?

Once you have done this think about your personal and career goals and reflect on wider company sales goals. Make sure you try and link the two up, this way you can aim to grow in both parts of your life and gain recognition at work for your efforts throughout the year.

Be realistic.

Did you know that 80% of New Year’s resolutions fail by the second week of February? But why?

Well, it probably has something to do with how unrealistic and high-flying these resolutions are. Now, no one is saying don’t aim high, you should certainly push yourself outside of your comfort zone in order to grow, but, to succeed, make sure you are realistic with what you can achieve and the time frame you want to achieve it in.

If your aim is to grow your LinkedIn presence and personal brand take it one step at a time. Perhaps you need to research how other SDRs have gone about setting up their channel, then set realistic expectations about how many followers you want to gain or the kind of, and amount of content you want to produce for your audience.

The same goes for reaching above your sales quotas, say you want to hit 10% above your quota in the first quarter, why not take a step back and look at the steps you will have to take to get there. Improving your email outreach, upping your prospecting hours, and perfecting your qualifying calls will all be part of this process. By putting realistic goals into your big picture resolution you are far more likely to hit your target.

Maintain a growth mindset.

Before and after setting your goals it is important to maintain your growth mindset. Always be learning, growing, and reflecting.

When setting your goals make sure you aim high enough and far enough outside of your comfort zone to actually learn something and growth from your experience. Aiming too low won’t get you anywhere because at the end of the day you won’t achieve and much and you will have learned very little from the experience.

During your growth period and in the time you are aiming towards your goals make sure you continuously reflect on how far you have come, how far you have to go, and what progress you can make.

It is important to celebrate the small milestones and steps that lead to achieving your ultimate sales goals, so give yourself credit where credit is due. It is also key to reflect on how you move forward and avoid plateauing in order to get to the next level of success. All of this should be part of your growth mindset, the key to which is not seeing failure as a setback but as a reason to grow and a lesson from which to learn.

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