B2B Sales in the Post-COVID-19 World

Martin Heibel
October 28, 2020

Ciara co-founder & CEO Martin Heibel illustrates the impact the pandemic had on B2B sales and share best practices on how you can adapt.

Several analyses and surveys make it clear: For B2B sales, digital is the wave of the future.

The COVID-19 pandemic had a significant impact on how we interact with customers. Buyers and sellers across all industries were forced to go digital in a massive way. Trends like remote work, AI and automation, and SaaS have been catalyzed. 

All sales is inside sales.

Even more traditional industries that still relied on in-person sales moved their entire sales organization to inside sales. Video and live chat have emerged as the predominant channels for interacting and closing deals with B2B customers.

And most of those changes are here to stay. 

Best practices to adapt and win in the remote sales world.

In his 10-minute lightning talk, Ciara co-founder & CEO Martin Heibel illustrates the impact the pandemic had on B2B sales. He will share his top six steps on how you can adapt to this new normal and accelerate sales success in the virtual world. 

This talk was initially held at the SaaStock EMEA 2020 event.

If you like to get more tips and tricks on how to close more deals remotely, check out our free ebook on “How to Succeed and Close Deals from Your Couch: A Guide to Remote Sales.”