4 New Year's Sales Resolutions to Aim Towards in 2021

Sophia Obrecht
December 16, 2020

Not sure what to aim towards in 2021? Here are 4 sales resolutions to get you started.


Still not sure what New Years Sales Resolution to set? We’ve got you covered with a few suggestions! Sales growth is about personal and professional success so make sure you pick the one most likely to serve you personally and professionally, think big picture, new connections and more closed deals!


Grow your LinkedIn network and brand.

In the age of social selling and remote sales, growing your LinkedIn presence can be a great sales goal to set. It will help you when prospecting as potential clients have the possibility of getting to know you, your company, and your product better through your LinkedIn page. You also have the opportunity to network with like-minded SDRs and experienced sales professionals who can help you out with sales tips and tricks that in turn might boost your sales success.


Check out our top sales influencers to follow in 2021 for inspiration and motivation. Make sure you balance your network with people to aspire to be, clients you hope to serve, and peers to bounce ideas off.


When it comes to building your LinkedIn brand take some time to think about your sales purpose, what drives you, and build your brand from there. Pick three main topics or themes you want to pursue and aim to create content that lines up with these themes. That way people who want to follow you know exactly what you stand for.


Organize and strategize your email and LinkedIn outreach.

When prospecting and setting up discovery and qualification calls it is important to be strategic with your outreach. Dig deep into client profiles and think about the value you and your product can bring to this potential client.


Start by creating some basic email templates to get you started with values and benefits laid out by client industry and contact role. However, you could also aim to get organized with your personalized approach by creating a database of prospects, their main challenges, and any personal insights and interests that might help you create a connection and get your foot in the door.


Why not also think about strategizing your email subject lines, get in touch with the marketing department and ask them how they formulate their marketing emails or if they have some cool subject line suggestions. Remember the more personal the better!


Become more analytical and reflective of sales calls.

Every time you make a sales call you should use the experience to improve your next customer conversation. Whether it is taking note of common objections that come up or reflecting on what your potential customer has said to take forward into the next call, analyzing your customer interactions can help you succeed in sales.


Record your calls (with customer permission) or use an in-call assistant to transcribe and summarize your conversations. Reflect on what went well and what needs improvement, perhaps you were a little fuzzy on key figures, or you failed to drive home the personalized value proposition to your customer?


Use your experiences and add what is missing to your next sales call. Create in-call templates with key information or structured talking points, why not A/B test your in-call templates? Just keep striving and analyzing your in-call performance and cross-check this against your quota numbers.


Work towards team goals.

Sales is often depicted as an individual sport, but the truth is that it should be a team sport. Why not make your 2021 sales goal to work more closely with the rest of your sales team.


This could be collaborating more closely with your AE if you are an SDR, or simply exchanging more learnings and sales insights with colleagues from across your team. Maybe you had a particularly good customer call, share the transcript, and highlight what worked well and what the client responded to.


Or, did something fail spectacularly? You can also share these experiences with your team, because though you might feel embarrassed it could be useful for your team to learn from.


Why not also ask your colleagues to share their successes or their in-call templates if they have proven successful. At the end of the day, you are all on the same side and if you set more team goals you might end up being more successful individually tool.

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